Marketing in Non-profit Organizations

UNICEF & L'Oreal

1. UNICEF stands for United Nations International Children's Emergency Fund and aims to promote and enforce the rights of children around the world such as eradicating child labour, providing education and protecting from violence, exploitation and abuse.

L'Oreal is one of the leading beauty and cosmetics companies in the world.

2. UNICEF
"UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential."
UNICEF's mission statement emphasises how it has prioritised the rights of children as it's driving force and the objective of it's business.

"At L’ORÉAL, we believe that everyone aspires to beauty. Our mission is to help men and women around the world realise that aspiration, and express their individual personalities to the full. This is what gives meaning and value to our business, and to the working lives of our employees. We are proud of our work."
L'Oreal's mission emphasises how much their customer influences their practice and products.

3. UNICEF's goal focuses on eradicating and preventing various issues with children's rights around the world with promotion as a primary tool of awareness to people around the world which provide for the organization on a financial level. Their objective is to "work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path."

L'Oreal's objective is to include environmental concerns into their beauty and cosmetics products and to promote diversity of their international clientele.

4. UNICEF's marketing objectives include the promotion of their positive practice on a global scale to get the money they need to continue to support their cause.

L'Oreal's marketing objective includes the promotion of their products with a strong emphasis on the power of woman, individuality and diversity and their eco-friendly practices.

5.
Price:
*UNICEF -
*L'Oreal -
Product:
*UNICEF -
*L'Oreal -
Promotion:
*UNICEF -
*L'Oreal -
Place:
*UNICEF -
*L'Oreal -